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Building a website |
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Content is King |
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Online
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Search Engine
Marketing Tips |
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Getting Visitors |
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Why most online
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| Online Marketing Tips |
1. The number of
visitors your website receives has little
impact on the purchasing patterns.
Purchasing traffic can be good or bad, many
PPC websites bring in targeted traffic
resulting in better sales. However if you
purchase traffic from 95% of the companies
claiming to improve your ranking and sales
you may find yourself loosing money, it has
become a growing trend to send fake traffic
to websites your counter and statistics may
show an increase but in reality it may very
well be just an automaed program sending
your sites hits.
2. Any single method on its own will not
guarantee success
To properly optimize your site you should
remember these things:
a.) Build a site for humans not search
engines.
b.) Use keyword phrases in your meta tags
c.) Use your keyword phrases throughout your
content.
d.) Content
is King - Use it often.
3. Humans are creatures of habit and
will return for another purchase if they had
a good experience.
Be sure and add a "add to favorites" button
this is proven to bring repeat traffic to
sites
4. "If you build it they will come" does
not work on the internet
You have to optimize your site and submit it
to search engines, be careful not to use FFA
software as this can bring a very poor
impact on your site.
5. Search engine optimization software
Some of these Software's are scams, others
will improve your ranking within 30 to 60
days but they can also hurt your sites
ranking in the long scheme of things. Search
engines are trying to find ways to detect
automatic submissions and software
optimizers so they can remove sites that
employ these efforts.
6. Connect with other websites
Give people a reason to visit another site.
By doing this you will gain the users from
another websites. This also builds a sense
of trust.
7. Word of mouth
yes this is still the best advertising
method available. The way you treat your
customers is important, they will talk about
your site to colleges and friends.
8. SPAM repulses visitors more than it
attracts them.
Believe it or not you can over submit
your site, this is called SPAMMING Search
Engines. This can result in your site being
Black Listed so be cautious when you submit
you site(s) The tried and true rule is still
"create your site for visitors not search
engines".
9. Mailing lists allow your visitors to
stay in touch and to return to your site.
Opt in Email list can be very helpful,
recent studies show that users will follow
links from Newsletters 15% more than banner
ads found on sites.
10. Banner & Text Exchange
As always remember your site is a business
so only associate yourself with websites
that you would feel comfortable recommending
to others. When you exchange links with
websites that have been blacklisted you will
hurt your sites ranking more than help it.
11. Pop-ups, & Pop-unders - what is the
truth?
Although browsers have tried to find ways to
remove pop-up and pop-under ads you will
still find sites that have managed to find
loop holes in the scripting. Personally I do
not enjoy receiving pop-ups. And whenever
you advertise your site you should only use
tactics that you would not mind if you were
the customer. Banner Ads receive more less
traffic but are much more direct to your
targeted industry thus making banner ads
more effective.
12. Doorway & Gateway Pages - Do they
actually work?
Bulk Doorway pages are considered spam, this
technology can be used in moderation as an
effective tool to jump users but if you use
this gateway method in bulk you will find
your site blacklisted very quickly.
13. Metta Tags - Do search engines still
use metta tags? If so how can I improve
mine?
Metta Tags are still effective, Search
Engines are currently working on software
improvements that will eliminate the use of
metta tags and instead index the entire
sites content. But at this time you should
use metta tags to describe actual phrases or
topics discussed in that specific page.
14. Computerized fake traffic - am I
paying for fake traffic or real visitors?
Fake Traffic is undetectable and can help
improve your ranking but the best way to
purchase traffic is with companies that have
a good ranking on Alexa within the top
100,000 rating.
15. Posting Links in Guest-books, Message
Boards, Blogs etc.
Search engines find this random bulk posting
to be considered spam and they will remove
your site from the index if you are caught
but on the other hand whenever you leave a
message in a forum, blog, or guestbook be
certain that you leave your link. This
allows for better rankings and is a more
specific non-bulk effective tactic.
16. Adding my website to directories
Directories like Yellow Pages are one of the
best ways to get your site listed among
search engines and local business search
results.
17. Submitting to Search Engines
I recommend that you hand submit your site
every 45 days to search engines, try to
avoid FFA sites and software automated
submissions.
18. Treat a website
as business because that's exactly what it
is. |
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